Faceversary | Facebook
We created the largest video production in history on this project, producing billions of personalized videos for people around the Globe. We had been making personalized content at Facebook for a while, testing many different parameters to give as many people a little celebration of their friendships on the platform as we could. There was a sliding scale on the content that would be delivered to you based on how much content you shared with any given person, and the type of video also changed based on your relationship with that person. We celebrated lovers, friends, siblings, parents and a whole host of others.
Working once again with the magnificent Buck, we headed into their studios to shoot it all in the flesh, creating little sets and vignettes that would house our content.
An absolutely insane project of incredible scale. We pumped out roughly 40-60 million videos each day for several years to people around the Globe.