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Wilf Eddings

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 I had the utter privilege to shoot with Stan Smith for a global campaign in celebration of the 50th anniversary of the classic piece of footwear. To kick off a series of events, adidas launched a special edition Stan Smith and two special editions of the Barricade and Ubersonic.

To celebrate appropriately, we took Stan, along with Felix Auger Aliassime, Angelique Kerber, Dana Mathewson & Alexander Zverev, way back to the 70s for this very special Stanniversary. Shot with Louis Browne on location in Miami and Savanna, we produced assets for a global digital campaign, in store and on location activations.

Creative Director: Myself

Creative Team: Wawa Wang, Charlon de Graav

Designer: Jack Mardle

Producer: Sonja Prins

Project Manager: Magda Piechal

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